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Brand-Building Workbooks

What is a luxury brand?

How to build a high-end cultural & creative brand?

How to express a brand's identity through brand design, communication and behavior?

Brand-Building Toolkits

See also...

The Concept of Luxury Brands Presentation

In other languages: Polish and Russian

A Toolkit for Building Brand Personality

Design Thinking - Short Introduction

News

Special Issue on Luxury Branding coming out Monday, 13 Aug 2018
New article: Personality-Driven Luxury Brand Management Sunday, 12 Aug 2018
Looking for Lecturers in our new "High-end Brand Management" Program Friday, 3 Nov 2017
Call for Papers: International Workshop on Luxury Retail, Operations and Supply Chain Management Thursday, 10 Aug 2017
Call for Papers - Luxury Research Journal Tuesday, 6 Jun 2017

Newly Added Brands

Forrest Essentials New Delhi
Tuesday, 30 Aug 2022
Chando Shanghai
Tuesday, 4 Jan 2022
Lixiang Beijing
Tuesday, 4 Jan 2022
Xiaopeng Guangzhou
Tuesday, 4 Jan 2022
Hongqi Changchun
Wednesday, 7 Jul 2021

Updated Brands

Forrest Essentials New Delhi
Tuesday, 30 Aug 2022
Chando Shanghai
Tuesday, 4 Jan 2022
Lixiang Beijing
Tuesday, 4 Jan 2022
Xiaopeng Guangzhou
Tuesday, 4 Jan 2022
Hongqi Changchun
Wednesday, 7 Jul 2021