Selected Workshops
Tokyo, Japan
Workshop with high-end Asian retail executives on consumer insights and patterns in Japan, China, and Korea, and their impact on evolving business models
Mercedes-Benz
Group Research, Germany
Workshop on how luxury brands think, decide, and act – and how Mercedes-Benz can realign its decisions to consistently follow a luxury strategy
Davidoff Coffee
Hamburg, Germany
Workshop exploring how luxury brands are built and managed, covering the code of luxury, identity and storytelling to consumer psychology, growth, and digitalization
Resort World Sentosa
Singapore
A strategic workshop helping the brand move upmarket and become more lifestyle-driven, with concrete ideas for new hotels and restaurants
Selected Speeches
Meisterkreis Executive Conferences
Berlin, Germany
Speeches on business opportunities in Asia and curated executive knowledge-sharing programs among Meisterkreis member brands
Conferences of the Estonian Chamber of Commerce
Tallinn, Estonia
Keynote speeches on brand strategy, such as “How to Humanize your Brand” (Made in Estonia Export Conference) and “Rethinking Tourism” (EU-funded tourism project Tourban)
Luxury Business Day
Munich, Germany
Recurring speeches at Luxury Business Days exploring luxury trends, societal value shifts, and how brands translate these into new experiences and business models
Hasso Plattner Institute
Potsdam, Germany
An inspiration talk for a Design Thinking session with Mercedes-Benz and Airbus First Class, exploring what to innovate once brands believe all features are exhausted