The Brand-Building Canvas helps entrepreneurs turn business models into brands with meaning and impact.
Entrepreneurs never just create a business – they always need to create a brand at the same time. Even more today, the symbolic meaning, the brand’s purpose and story are not just a nice add-on, but in many cases the central idea of a new business. They are closely intertwined: building a business also means building a brand. And building a brand is about developing brand identity. The Brand-Building Canvas therefore brings together all aspects of business modelling frameworks (e.g. the Business Model Canvas by Osterwalder & Pigneur) and the major brand identity planning models – and can be used both to analyze and to plan a business model and a brand’s identity.
License: Free to Use and Share
The Brand-Building Canvas is licensed under the Creative Commons Attribution – ShareAlike 4.0 International Licence (CC BY-SA 4.0). This means you are free to copy, distribute, and use this work for both private and commercial purposes.
Attribution
“BY” means “the work is by …” and requires users to always credit the author. In every use, it must be clear that the Brand-Building Canvas was created by Klaus Heine. Please use the following attribution format:
Brand-Building Canvas © Klaus Heine – Upmarkit.com
For adaptations or specialized versions of the Brand-Building Canvas, the following naming convention is suggested:
Brand-Building Canvas: [Topic] Edition, e.g. Brand-Building Canvas: Hospitality Edition.
ShareAlike
“SA” (ShareAlike) means that translations, adaptations, or modifications must also be published under the same license. Anyone creating a new version may distribute it, but must also release it under CC BY-SA and credit the source.