Download
The Brand-Building Canvas
PowerPoint Templates
Editable slides with different Canvas templates, slides for working through each block step by step in lectures and workshops, and concise explanations of each element.
Download the PowerPoint Files
PowerPoint Slides
Canvas, blocks and elements explained
PowerPoint Templates
Blank Canvas templates to fill in
Images of the Brand-Building Canvas
Click one to copy it as an image, then paste it into your slides or documents. Double-click to download the file.
The Whole Canvas
Also available on Wikimedia Commons under CC BY-SA 4.0, ready for blogs, slides and teaching material: Brand-Building Canvas (svg) · Brand-Self-Seven (svg).
The Seven Blocks
Icons of the Brand-Building Canvas
Click one to copy it as an image, then paste it into your slides or documents. Double-click to download the file.
Brand Vision
Brand Competence
Functional Benefits
Key Differentiator
Key Customers
Prototypical User
Brand-related Self
Brand Community
Brand Culture
Brand Theme
Brand Persona
Brand Face
Brand Relationships
Brand Touchpoints
Brand Expression
Key Resources
Key Activities
Key Partners
Key Costs
Revenue Streams
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