License: Free to Use and Share
The Brand-Building Canvas is licensed under the Creative Commons Attribution – ShareAlike 4.0 International Licence (CC BY-SA 4.0). This means you are free to copy, distribute, and use this work for both private and commercial purposes.
Attribution
“BY” means “the work is by …” and requires users to always credit the author. In every use, it must be clear that the Brand-Building Canvas was created by Klaus Heine. Please use the following attribution format:
Brand-Building Canvas © Klaus Heine – Upmarkit.com
For adaptations or specialized versions of the Brand-Building Canvas, the following naming convention is suggested:
Brand-Building Canvas: [Topic] Edition, e.g. Brand-Building Canvas: Hospitality Edition.
ShareAlike
“SA” (ShareAlike) means that translations, adaptations, or modifications must also be published under the same license. Anyone creating a new version may distribute it, but must also release it under CC BY-SA and credit the source.