Further Brand Identity Planning Models
Short Profiles
14 Models in Alphabetical Order
Short profiles of further brand identity planning models (Tier B of the Atlas): who built the model, what its figure shows, and how the originator defines its elements. Each profile gives the figure as published in the source and, below it, the same figure redrawn in the Atlas style. Full profiles of the Tier-A models are linked from the overview table.
01
Brand Flower
Markenblume
Dietrich Identity · Brand and Corporate Identity Consultancy · 2018
02
Brand Frame
Helder Brand Frame
Helder · Brand Strategy and Design Agency, Berlin · 2023
03
Brand Gestalt Model
Brand Gestalt-Modell
Andreas Wiehrdt · BrandDoctor, Munich · 2020
04
Brand Identity Canvas
The Brand Identity Canvas
Jeff Whitlock · SafeBoda · 2016
05
Brand One / Gramco Brand Model
ブランドモデル / Brand One
Gramco · Branding firm, Tokyo · 2021
06
Branding for Builders
Branding for Builders
Gibson Biddle · Former VP of Product, Netflix · 2017
07
CORE Discovery Framework
The CORE Discovery Framework
Jose Caballer · The Futur · 2019
08
Corporate Brand Identity and Reputation Matrix
The Corporate Brand Identity and Reputation Matrix
Mats Urde and Stephen A. Greyser · Lund University and Harvard Business School · 2016
09
Ebaqdesign 9-Step Brand Strategy Framework
9-Step Brand Strategy Framework
Arek Dvornechuck · Ebaq Design, Brooklyn · 2020
10
Genetic Code of the Brand
Der Genetische Code der Marke
Institut für Markentechnik Genf · Brand Consultancy Institute, Geneva · 2005
11
Personal Branding Canvas
The Personal Branding Canvas
Luigi Centenaro · BigName · 2014
12
PRO Brand Strategy Framework
PRO Brand Strategy Framework
Stephen Houraghan · Brand Master Academy · 2020
13
TAIKN Brand Identity and Management Model
Markenidentitäts- und -Führungsmodell von TAIKN
Achim Burkhardt & Henrike Göpel · TAIKN Strategische Markenberatung (brand consultancy, Heidelberg) · 2011
14
The Brand Canvas Model
The Brand Canvas Model
Brandcom · Brand and advertising agency, Germany · 2018